Lladro - A Vision in Porcelain
This rare material, prized for it's qualities of purity and elegance, is the basis for the tradition of beauty
cultivated and brought to perfection by Lladró today.
Considered to be the finest porcelain art from the second half of the 20th century to today, the works of Lladró
are reflections of a unique artistic vision.
Lladró's singular language of form and color expands upon the virtues of the porcelain art from past ages to
express themes and feelings relevant to the contemporary individual.
A dream come true
Heirs to the ancient tradition of porcelain, Lladró has managed to make its own, bringing closer to the general
public an art which had previously only been within the reach of an elite. They have never forgotten that theirs is
a family company. That their work, after all, constitutes their means of expression. That only through an entirely
handmade process and ongoing innovation, have they been able to create and consolidate the personal style
identifying their work.
For the Lladró brothers, porcelain, born in the east and later reinvented in Europe, is made of the same
material from which dreams are forged. In 1953, the Lladró brothers left their work in a tile factory and built a
small Moorish kiln in the backyard of their family home in Almàssera, a small town near the Spanish city of
Valencia, and this was where their adventure began.
The city of Porcelain today hosts the Lladro process of
creation which is very near to where they set up their initial workshop. Over two thousand people
work there on creations exported to more than one hundred countries.
When ideas take form
Lladró porcelain is made following a meticulous process starting with the design of the original model by
sculptors and ending with the firing of the piece at high temperatures in the kiln. Between the initial sketch and
the definitive test by fire, each piece passes several phases. Artisans put the pieces together from dozens of
individual fragments; apply the colours, glazes and varnishes.
One of the key factors in this process lies in the highest artistic and technical quality achieved in each one
of the phases. Throughout the creative process each piece is submitted to several controls to ensure
perfection.
Quality is an essential factor in the company culture, whose commitment is to guarantee owners of a "Lladró"
that their piece has been created with the utmost care down the smallest detail. And so that owners can continue to
enjoy their acquisitions for many years to come, Lladró provides purchasers of their creations with a free
insurance policy against adverse incidents, the Lladró Assurance Program.
Infinite variations of a unique work
Representing a personal and unmistakeable artistic gaze, the Lladró work forms a whole universe of inspirations,
forms, colours and textures offering countless possibilities for decoration and gifts.
Among all the creations, the most outstanding are probably the limited editions, a group of works where
technical complexity is added to a highly laborious elaboration process, and of which only a limited number of
sculptures belonging to the Elite Collection, which enjoy the highest consideration of the Lladró family They are
works of art deserving a separate classification. Most are limited editions.
Lladró in the world
Highly appreciated the world over, some Lladró creations are on permanent display in prestigious
international museums. From New York to Sydney, passing through Madrid, Barcelona, London, Paris and Tokyo, the
Lladró centres from a growing network of shops in leading cities around the world.
Besides, Lladró creations may be found in an exclusive network of authorised dealers located in shopping areas
in over 120 countries.
To explore our range of Lladro collectibles further, visit http://www.theukgiftcompany.co.uk
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